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By Justin Zwick for Free Micro Apps · Published October 4, 2026 This website migration checklist covers the steps that protect your traffic when URLs change: redirects, sitemaps, robots.txt and broken links. Moving a website is one of the riskiest things you can do for its search traffic. Whether you're switching domains, changing platforms, restructuring URLs or just moving to HTTPS, every old address that stops working is a potential lost visitor and lost ranking. Redirects are how you avoid that. This checklist covers the planning, the redirects themselves and...
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By Justin Zwick for Free Micro Apps · Published September 27, 2026 If you're asking "why is my website slow?", the answer is usually one of a few common causes, and free tools can tell you which one in a few minutes. A slow website loses visitors. People don't wait long for a page that seems stuck, especially on a phone. Speed also matters to search engines as part of how they judge page experience. The good news is that most slow sites are slow for a handful of common...
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By Justin Zwick for Free Micro Apps · Published September 20, 2026 Free keyword research is mostly about understanding how real people describe their problem, and you can do a lot of it without paid tools. Keyword research sounds like something that needs expensive software and a spreadsheet the size of a city. For most small sites, it doesn't. A simple, repeatable workflow with free tools will get you most of the value. This article walks through one, using tools on Free Micro Apps. Why keyword research never runs out...
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By Justin Zwick for Free Micro Apps · Published September 13, 2026 A robots.txt file and an XML sitemap work as a pair: one tells crawlers where not to go, the other lists the pages you'd like them to find. Two small files help search engines find their way around your website: robots.txt and the XML sitemap. They're often mentioned together and sometimes confused. This guide explains what each one does, how to create them with free tools on Free Micro Apps, and the mistakes that cause real problems. XML...
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